Logo Design
A strong logo is the best way for clients and potential clients to identify you and separate you out from the crowd
A well designed and implemented logo is essential in marking your business and creating the backbone of all your marketing and promotion.
There is an exact method of preparing a logo. By following these rules a logo is striking, individual, and expresses the personality of the business it represents. It will also be able to used across a broad range of media without losing its essential elements. By contrast a technically poor logo will reflect nothing of the business it represents, be messy or overly complicated, and worse of all, can not be used in certain types of media without radically changing it.
When executed across a marketing campaign the logo will tie everything together so that there is a consistency to the message and unifies the campaign in the eyes of the potential client or customer.
Some of the best logos in history are able to evoke a strong message about their business with nothing more than the logo itself.
Our process of designing a logo starts with gaining a good understanding of the business principals, the area of business they are in, and the type of customer they represent.
By gaining inspiration from the various elements that make up the business we start the process of design, taking in to account the rules that are followed in every case.
Once several designs are settled on the best concept is selected (this can be done with our client, or by the designer alone) and variations are created of this design.
Usually 5-10 variations of the logo will be presented to the client, who will then survey them by asking his staff, clients and potential clients for feedback.
From this a final design is selected and final touches are made to complete it.
Once done we present to the client a complete set of instructions for use of the logo, including the logo itself in several different formats and variations for use across a wide range of media.
Recent Logos Designed
Chris and Maries Plant World
Chris was looking fora logo that would reflect his attitude and character. The colours used are the basic colours that he has used in the business for decades. There has, however, never been a single logo in use that defined the business. This was a highly lost opportunity, as the business itself is extremely well known, and is probably the best known plant nursery in Victoria.
The logo was designed and is now being rolled out across all their advertising.
See the logo in use on the hellohello.com.au website.
No Hassle Accounting
This is a new accounting practise that specialises in cloud accounting. The logo had to reflect the new nature of this business, so that it would be instantly recognised as not being a traditional conservative accountant.
The logo and colour set are being used across all marketing now, including the web site, flier and business stationary.
You can see the logo used on the website here.
Get a Quote on Logo Design
Our logo design service is very affordable for small and medium businesses. We also offer packages if you are starting off a new business or rebranding an existing business to implement the new logo across your business, including business cards, letterhead and your website.
To get a quote please fill in the form to your right and let us know your needs. We'll get right back to you.