SEO
Search Engine Optimisation and Search Engine Marketing are central to your business marketing & success
Without an online marketing campaign your business will be missing out on many new and potential clients. We offer a month to month service that will increase your rankings for selected key terms in the major search engines, gaining you massively increased traffic to your website, resulting in more enquiries and hence clients.
Process
After researching and determining your set of key words there are two clear areas of work;
Onsite Optimisation: This includes ensuring the keywords are properly represented in your site, site is correctly structured, there is adequate high quality content on your site and all information that the search engines are looking for in your site are present and correct.
Inbound Linking: This includes links to your website from other related or relevant web sites. There are two reasons for this, firstly, each inbound link is a chance for someone to get to your site on the internet, and more importantly, each inbound link is seen as a vote as to the popularity and importance of your web site in the eyes of the search engines. Having a high volume of one way in bound links form relevant web sites is a good method of success in search engine marketing. We do this through online directories, blog entries and online article sites.
Additionally the following are extremely important:
Competitor Analysis: Watching the competition to see what they are doing right, and wrong can give you an advantage
Social Network Marketing: Having a strong presence on Facebook, Twitter, LinkedIn, Google +1 and YouTube can drive a lot of traffic to your site, as well as give a strong indication to search engines as to the importance of your web site.
Analysis of Results
The rankings of your site against your main key words are tracked regularly, as is the traffic on your website. This can be compared to known searches for those key words to determine the efficacy of your SEO campaign.
These results are prepared and sent to you on a regular basis.
Getting a Quote for SEO
Each industry and its related key words are unique, and as such each SEO package is tailor made for the individual. Please contact us by filling in the form to the right and we can put together a tailored quote for you.